Intelligent Personal Hub – Apple’s new AI experience that they seem to be focusing on again. They call it the iPhone. Apple intelligence runs on device when it can and only you can access it. Siri is becoming more personal.

Next Generation of iPhone – iPhone 18 Pro and iPhone 18 Pro Max

Deep Black, Silver, Glacier and Burgundy.

Siri is more powerful and has its own app now. Has expressive voices and finds the correct pace for you.

New A20 Pro is the latest 6 core CPU with 2 new super cores that are desktop class and up to 20% faster.

New GPU has up to 40% faster performance. They power advanced AI features on device. The Neural Engine has been advancing year after year, with a second neural engine being added for a total of 32 cores. ” A20 Pro is the ultimate chip for running advanced on-device models… this is the widest memory interface we’ve ever shipped in an iPhone.” New thermal management system. Better Heat dissipation.

iPhone 18 Pro takes another massive leap enabled by A20 Pro silicon efficiencies, despite the 18 Pro’s smaller size, it delivers the same battery life as iPhone 18 Pro Max. iPhone 18 Pro Max has the largest increase in battery life ever on an iPhone. 36 hours of video playback on iPhone 18 Pro, with 45 hours of video playback on the iPhone 18 Pro Max. For typical use, 18 Pro gets up to 24 hours per charge and 30 hours per charge on Pro Max. Wired charging is faster, and iPhone can charge 50% in around 15 minutes, and 5 minutes of wired charging provides 6 hours of video playback.

iPhone 18 Pro Camera: Biggest Camera improvement in years. 48MP fusion main camera. with aperture control. 4K Timelapse in Dolby Vision HDR. Has Pro Controls allowing you to really tune your photos and video. Apple Reference Image – Can sign images so you know they are not AI generated.

Upgraded Dynamic Island: can now show 3 live activities and is smaller.

iPhone 18 Pro: starts at $1199 and Pro Max at $1299. There is a 2TB version now. Preorder starts Saturday September 12 and available September 18.

AirPods 5 – AirPods 5 feature our beloved open-air fit. AirPods 5 deliver a richer, more detailed sound across a wider range of ear geometries. New active noise cancellation, with 50% more noise reduction than AirPods 4. Price is $129 with Auto Noise Canceling. $149 with the wireless charging case. Preorder today and available September 18Th

Apple Watch: New Apple Watch Series 12 and Apple Watch Ultra 4. Most accurate heart rate sensor in a wearable. Apple Intelligence built into the watch and also has Sound Recognition. Live Rewind that lets you go back in time 15 seconds. It will transcribe what was said. Siri Recap will take notes and put them in an easy to read file. Will be in beta later this year. Series 12 comes in Space Grey, Black, Light Gold and Dark Bronze. Series 12 is also available in Ceramic in Pearl White and Night Blue.

Apple Watch Ultra 4:

Series 12 starts at $399, Ultra 4 starts at $799. Both preordered today, available on Sept. 18.

New Apple iPhone Duo: Facetime Camera is hidden behind the screen until you need it. When open, it’s our thinnest iPhone ever, enabled by an architecture that precisely packages key components into the camera plateau. Frame is titanium, precision machined and polished to a mirror finish. 7.6-inch super retina XDR display, 50% larger than iPhone 18 Pro Max, and 80% larger than iPhone 18 Pro. Will work with Apple Pencil later this year. Touch ID integrated into the side button. Two colors, Star White and Night Sky. “It feels exceptionally solid every time you use it.” Ceramic Shield on the back, Ceramic Shield 2 on the front, and IP68 rated. Can use two apps at once, or launch the same app twice. Swipe up from the bottom to change apps, or pair the apps to get back to them later. The two batteries operate as one battery, offering all-day battery life. Up to 31 hours of video playback on the inner display and 44 hours on the outer display. iPhone Duo provides up to 24 hours of charge when using both screens equally. Fast charging, up to 50% in around 20 minutes, and up to 5 hours of video playback on the outer display after 5 minutes of charging. 48MP Fusion main camera same as iPhone 18 Pro. 12MP 2X Optical Telephoto Camera. Center Stage front stage camera and inner display facetime camera. can share front and inner display simultaneously. New Smart Take feature follows the scene and snaps the photo when the crowd is ready. No need to set a timer.

It’s an iPhone like no other iPhone.” Starts at $1999, starting at 256GB to 2TB. “We’ll have great trade in offers.” Preorders begin October 16, available on October 23.