“With a soft microfiber interior and reinforced panels to provide structure, the iPad Case is the perfect way to carry around your iPad. And it does double duty. It folds in just the right places to act as a stand that holds iPad at an ideal angle for watching videos and slideshows or for typing on the onscreen keyboard.”
This concept is good but the attempt is poor at best. The microfiber interior and reinforced panels give it structure but no real stability against force. This is not the perfect way to carry around your iPad because its game over if you drop it. I do love how you can change the case to fit different orientations but the folds have the potential to wear down easily.
Conclusion, the concept of a case that can change to fit orientations while protecting the iPad is a good idea. But this attempt is a failure and not worth $40 that they charge.
Apple Case = Silicon skin with a folding panel 🙁