Its that time of year again and we are expecting a few items like AirPods, Apple Watches, and of course the iPhone 17 and iPhone 17 Pro models. We may even see an iPhone 17 Air. This post will be updated with all the info. The show starts at 12cst and you can stream it on apple.com

AirPods Pro 3:

Best New feature is Live translation, powered by Apple Intelligence, is included. Also has a heart rate sensor now. Price is $249 Available September 19. Can preorder today.

Apple Watch:

Apple watch series 11 – 2x more scratch resistant. 5g cellular now, thinnest and most comfortable watch, alerts for hypertension or high blood pressure. New updates to sleep with sleep score, so you can see what you can do to improve. Now has 24 hours of battery life. New colors and new bands.

Apple Watch SE 3 – always on display now, gestures, and wrist flick. Can play media directly through speaker. 18hr battery life. Supports fast charging. 2x faster charging. 8hours of use in 15min of charging.

Apple Watch Ultra 3: Increased screen area with wide angle oled, brighter and same case size. Faster refresh in always on mode. Workout buddy that uses AI to talk to you during workout. Has satellite connectivity.(included for 3 years). 42 hours of battery life now.

Preorder today, available September 19th. SE 3 starts at $249, Series 11 starts at $399, Ultra 3 starts at $799.

iPhone Time….

All new iPhone line up. 4 new models.

iPhone 17 “has a beautiful, more durable design, and comes in five colors: Lavender, Mist Blue, Black, White, and Sage. has 6.3” 120mhz pro motion display. Ceramin shield 2. 3x better scratch resistance.

A19 Chipset with 16 core neural engine for AI. 6 Core CPU and 5 Core GPU. Huge boost in speeds form older phones.

8 more hours of video playback compared to iPhone 16. 10mins of charge gives you 8hours of playback.

48MP dual fusion camera system. 1x and 2x telephoto. 48mp ultriawide camera and 1x macro 12MP camera. Front camera (center stage camera) 2x the size sensor. Square sensor allows high resolution in 4 compositions. you don’t have to rotate phone to take selfies in landscape. 18 mega pixels and better stabilization.

The newest member of the iPhone family. It is so Thin!!!

iPhone AIR

5.6mm thin and very light. 6.5″ display with ceramic shield 2 glass as well as on the back. 4x more resistant to cracks. Titanium frame Colors: Space Black, Cloud White, Light Gold and Sky Blue

Users A19 Pro chip, fastest CPU in any smart phone. 5 Core GPU. Macbook Pro levels of compute in an iPhone. New N1 chip which enables wifi 7 bluetooth 6 and thread. 2x faster modem and uses 30% less engergy. Most power efficient iPhone ever made.

Camera system is 48MP fusion camera system. works like multiple advanced cameras in one. 12mp 2x telephoto. 18MP center stage front camera. Tap to zoom and rotate. Can combine front and rear camera to dual record.

esim only worldwide to maximize battery. Adaptive power mode to help you last the entire day. All day battery life in the thinnest iPhone ever. 40 hours of video playback. They are also releasing a new mag safe battery that in thinner.

iPhone 17 Pro: first iPhone unibody, light and ridged enclosure. Designed for the biggest battery. New pro camera system. New thermal system to dissipate heat. Ceramic shield on front and back. Odd colors in silver, cosmic orange and deep blue???

A19 Pro, 6 Core CPU and 6 Core GPU, more memory and more cache. 40% better sustained performance over iPhone 16 Pro. Ceramic shield on the back for exceptional strength. Additional 2 hours of video playback with the removal of the sim slot. 30 hours of video playback possible.

Camera system: 18MP center stage camera. Best choice for content creators. 3 48MP fusion cameras on the back. with a fusion 4x telephoto and 8x telephoto for amazing zoom. 40X digital zoom. equivalent of 8 pro lenses in your pocket. Pro Res Raw capture, ideal for HDR capture. Genlock which enable synchronizations. New Techwoven case also available.

All models start with 256 GB of storage. 2Tb config is available on iPhone 17 Pro max.

Starting at 256GB of storage. iPhone 17 starts at $799. iPhone Air starts at $999. iPhone 17 Pro starts at $1099, 17 Pro Max is $1199. iPhone 16e still starts at $599. Preorders start Friday. Available September 19