Apple’s 10th Anniversary Big Announcement


Apple Store Curtains

Rumors are flying that Apple is planning on announcing something ahead of WWDC.  According to many sources, there are some “training” events being planned for Sunday May 22 at retail stores.  Some stores are reporting the training to be at 7am while there are others planned for the evening.  Whichever it is, Apple is gearing up for something.  BGR is reporting these stipulations on the plans:

  • There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
  • During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
  • There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
  • Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
  • Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
  • Employees have had to download gigabytes of data from Apple corporate labeled, “training” in a password-protected zipped folder that won’t accessible to managers or anyone else until Saturday afternoon.
  • Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.

What do you think will be released?  iPhone 4s, an iPhone for ALL Carriers? New MobileMe features? OS X 10.7 enabled Macs? Or maybe, since there are rumors of releasing a new iPhone at WWDC, that they are going to release a new iPod Classic?

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Comments

  1. Josh says

    NFC y’all should know this from reading other rumors :p seriously idk tho, but I feel this summer will be big

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