Apple’s iPhone X Event at Steve Jobs Theater

Apple is hosting their first ever event at the new Steve Jobs Theater. We are expected to see the new iPhones, new AppleTV that supports 4K, and a new Apple Watch that with have LTE built in.

Along with the new hardware we will get a glipse at iOS 11 and most likely the mew macOS High Sierra.

We will continue to update this post throughout the event which starts at 10:00am Pacific Time.


Apple Watch OS4

  • Watch OS4, redesigned workout app with new features for swimmers.
  • Enhancements to the hear rate app including tracking and more statistics. Will notify you of elevated hear rate when you don’t appear to be active. Focus on your heart for Atrial fibrillation with Apple Heart Study. Uses data and can notify you of irregularities.
  • Available September 19th for all watches.

Apple Watch Series 3

  • has a red crown.
  • Cellular LTE built in. Freedom to go anywhere. Go for a run with just your watch!
  • Same number as your iPhone.
  • Siri will talk on your watch now.
  • New dual-core processor that delivers 70% more performance. 85% faster Wi-Fi, 50% more power efficient.
  • The display itself is the multifrequency antenna for both LTE and UMTS. Integrated electronic SIM. Still the same size case as Series 2.
  • New sport loop bands as well as other Hermes and Nike bands. Lots of new new bands.
  • New Ceramic model in a gray finish.
  • 18hrs battery life
  • Series 3 $329 and the LTE model for $399
  • Series 1 will be at a lower price $249
  • Available September 22. Preorders start September 15

AppleTV 4K

  • Apple TV 4K supports HDR10 and Dolby Vision.
  • A10X chip, the same one used in the iPad Pro. A10X chip: Up to 2x CPU performance, up to 4x GPU performance.
  • Eligible HD movies will be upgraded to 4K at no additional cost.
  • Starts at $179 for 32GB and $199 for 64GB
  • Available September 22. Preorders start September 15

iPhone 8 and iPhone 8 Plus

  • Glass in front and back
  • Silver, Space Grey, and Gold
  • Aerospace-grade aluminum, most durable glass on a smart phone
  • Retina HD Display with incredible color accuracy
  • 25% louder speakers than iPhone 7 and have a deeper base
  • A11 Bionic Chip – Most powerful and smartest. 6 cores. 2 perfomce cores and 4 high-efficiency cores. (70% faster than the previous generation)
  • 30% faster GPU
  • Camera: faster auto focus in low light, 12MP for deeper pixels and new color filter. Lower noise. 8 Plus has dual cameras on the back still with better sensors (f 1.8, f 2.8) This helps to better blur the background in pull in much more detail. Only on 8 Plus: New beta feature called Portrait Lighting. Compose a photo in Portrait mode of Camera app, and then subject gets separated from the background. Machine learning creates facial landmarks and changes the lighting of your face, while you are composing the shot.
  • 4K 60 FPS video camera and 1080p at 240fps for super slow motion.
  • Supports wireless charging! Qi wireless Open Standard
  • iPhone 8 starts at 64GB for $699. iPhone 8 Plus 64Gb starts at $799
  • Available September 22. Preorders start September 15

One more thing……..


iPhone X

  • Future of the smart phone
  • edge to edge display
  • glass in the front and the back
  • surgical grade stainless steel
  • water and dust resistant
  • Space Grey and Silver color
  • Super Retina display – 458PPI, 5.8″ display, 2336×1125 resolution with 2.7 million pixels. OLED display technology, HDR display, 1 million to 1 contrast ration, Dolby Vision and HDR10
  • No more home button, swipe up from the bottom to go to the home screen.
  • larger side button so you can talk to siri
  • Facial Recognition to unlock your iPhone X called Face ID – adapts to your face over time
  • TrueDepth camera system – lots of sensors at the top
  • Animoji – animated emoji that you can control with your face.
  • 12MP dual cameras, larger and faster sensors, f 1.8 and f 2.4, Portrait Mode Selfies
  • A11 Bionic Chip
  • Qi Wireless Charging
  • iPhone X battery life is up to 2 hours longer than iPhone 7
  • 64GB for $999 and 256GB for $1149
  • Preorder starts October 27th Ships November 3rd



  • Apples new Qi Wireless charging pad that will charges iPhone, watch, and AirPods all in one. This will launch next year though


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