Apple to Australian: You’re Clueless about what 4G means

Posted by Felipe Castillo on Apr 20, 2012 in iPad | 1 comment

Apple is being targeted by the Australian Competition and Consumer Commission for calling the new iPad “4G-capable” when Australia  doesn’t have any LTE networks.

Apple’s already changed the wording on its website in response to the complaints to make it clear that Australian customers buying an iPad WiFi + 4G are only getting HSPA+ speeds, but that may not be good enough. Regulators are now suing Apple in a lawsuit over their use of the term 4G, and Apple’s ready for it.

The iPad with WiFi + 4G is a device which performs in accordance with the descriptor ’4G’ in terms of data transfer speed. The descriptor ’4G’ … conveys to consumers in Australia that the iPad with WiFi + 4G will deliver a superior level of service in terms of data transfer speed (consistent with accepted industry and regulatory use of that term), and not that the iPad with WiFi + 4G is compatible with any particular network technology promoted by a particular mobile service provider in Australia.

In their defense, they mention that 4G doesn’t actually refer to any specific technology, but is just a marketing term. What do you think?

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